HomeBusinessActivision Blizzard to 'set...

Activision Blizzard to ‘set the example’ on inclusion, weeks after gaslighting victims

Two weeks after Activision Blizzard described a harassment lawsuit filed against it as “distorted” and “false,” company CEO Bobby Kotick claims the publisher will now “set the example” on inclusion and equality in the games industry. 

“We so appreciate the current and former employees who have come forward in past and recent days with courage,” said Kotick during an earnings call. “And I want to reiterate the commitments we have made to you. Our work environment everywhere we operate will not permit discrimination, harassment or unequal treatment. We will be the company that sets the example for this in our industry. While we’ve taken many steps towards this objective already, today, we are taking even more.”

It’s a remarkable change in messaging considering Activision Blizzard’s initial response to the lawsuit, which was filed by the California Department of Fair Employment and Housing and contained a number of serious harassment and bullying allegations, was to paint it as an outdated representation of Blizzard’s past.

Those sentiments were also echoed internally, with Activision executive Fran Townsend later emailing staff to explain it was the lawsuit, rather than the multiple allegations of harassment and abuse, that was causing damage to the company. 

“A recently filed lawsuit presented a distorted and untrue picture of our company, including factually incorrect, old, and out of context stories — some from more than a decade ago,” wrote Townsend. 

Despite Kotick taking a sympathetic tone when speaking up during the earnings call, he was called out earlier that day by a group of Activision Blizzard employees for failing to take the matter seriously or committing to enact meaningful changes. The group also dug into Kotick for hiring law firm WilmerHale to conduct an internal review of the company, highlighting the firm’s pre-existing ties to Activision Blizzard and its executives. 

“The solutions you proposed in that letter did not meaningfully address our requests,” the ABK Workers Alliance wrote in an open letter, addressing Kotick directly. “You ignored our call for an end to mandatory arbitration. You did not commit to adopting inclusive recruitment and hiring practices. You made no comment on pay transparency.”

Kotick also pledged to terminate any employees — including managers and leaders — who “impeded the integrity of our processes for evaluating claims and imposing appropriate consequences.” 

That promise comes after Blizzard president J Allen Brack departed the company in the wake of the lawsuit and the staff walkout, with Blizzard’s now-former senior people officer Jesse Meschuk also stepping down on the same day. 

Blizzard’s EVP of development, Jen Oneal, and EVP and general manager of platform and technology, Mike Ybarra, have been appointed as the company’s new co-leaders. In a statement sent to Gamasutra yesterday, an Activision Blizzard spokesperson said the pair will help steer the troubled company in a new direction.

“It became clear to J. Allen Brack and Activision Blizzard leadership that Blizzard Entertainment needs a new direction and leadership given the critical work ahead in terms of workplace culture, game development, and innovation,” they commented.

Most Popular

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More from Author

Sony’s Horizon MMORPG won’t launch on PlayStation 5

Lineage developer and Guild Wars publisher NCSoft has unveiled Horizon Steel...

Becoming One with Nature Takes Time and a Lot of Yoga says Pauline Jacobs

The increase in overall pollution that the planet has seen during...

Contributing to a Brighter Future by Volunterring For Environmental Societies

The increase in overall pollution that the planet has seen during...

Letting Loose and Having Fun in the Rural Villages Along the Seine in France

The increase in overall pollution that the planet has seen during...

Read Now

Sony’s Horizon MMORPG won’t launch on PlayStation 5

Lineage developer and Guild Wars publisher NCSoft has unveiled Horizon Steel Frontiers, an MMORPG based on Sony's Horizon IP, for PC, Android, and iOS only, excluding the PlayStation 5.The Verge broke the news moments before the official announcement, which took place during South Korea's G-Star gaming convention....

Becoming One with Nature Takes Time and a Lot of Yoga says Pauline Jacobs

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...

Contributing to a Brighter Future by Volunterring For Environmental Societies

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...

Letting Loose and Having Fun in the Rural Villages Along the Seine in France

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...

Exploring the Coral Reefs to Understand How Pollution Has Impacted Aquatic Life

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...

Cultivating an Entire Garden Over the Course of a Year and Growing it to Maturity

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...

Hitchhiking from one Side of the Country to the Other while on a Tight Schedule

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...

What Happens when you Lose Yourself in an Unknown, Foreign Country? Advice and Tips

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...

Take a Deep Dive into the Alternate Lifestyle of Paris, France, with Kelly Laurence

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...

A Photo Book with Andreea Martini Following her Trip from one Side of the US to the Other

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...

Discovering a Different Side of Laura Parks in a Beautiful Place Downtown, San Francisco

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...

Arts and Crafts – a Very Relaxing Hobby for the Kids Stuck at Home with Online Classes

The increase in overall pollution that the planet has seen during the past few years has impacted the planet in such a way that it caused a ripple effect to happen in various domains. This is exactly why right now is the moment in which all of...